Cnet has a comprehensive article on the factors one needs to consider when buying a TV. I would say the biggest thing buyers need to think about is what fits their lifestyle and budget. Buying within your price range is a no-brainer, but such things as buying a TV between 1.5 and 3 times the distance from where you intend to watch is often overlooked.
I also encourage my clients to map out all components they are going to connect to their new TV before purchasing any. This really helps the consumer because it creates a greater idea of what media will be available for what he/she is purchasing. For example, I love watching online video, whether that's Hulu, Youtube, or Netflix. Although Google TV will be here for the holiday shopping season, I couldn't wait and bought a Zino HD that's connected to my 40'' Samsung LCD. I really like this setup because it allows me to have all the functionality of a computer on a massive screen while having access to online video.
Everyone has different needs that must be considered when making such a sizable electronic investment.
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